How to Get Reviews on Your Google Business Profile
If you run a small business, having a Google Business Profile (previously known as Google My Business) is a must. It’s one of the best ways to ensure your business shows up in local search results, helps build your brand, and allows you to connect directly with customers. One of the most critical aspects of…
How to Create Location-Specific Service Pages for Your Website
Creating location-specific landing pages is a smart way to attract local customers and boost your website’s visibility in search engines. These pages are designed to target visitors searching for services or products in a specific area. If you’re new to this, don’t worry! This guide will walk you through the process step by step. Step…
A Beginner’s Guide to Local SEO for Small Businesses
If you own a small business, getting noticed by customers in your local area is crucial. Local SEO (Search Engine Optimisation) is how you make sure people nearby can find you when they search online. This guide will walk you through the basics of local SEO in simple, easy-to-follow steps. By the end, you’ll have…
How To SEO Your Website
Sometimes, it’s easier and more cost-effective to SEO your website than hiring an agency or freelancer. I know the thought of this might scare the s**t out of some people, but believe me, it’s easier than you think. All you have to do is follow some tried and tested rules and guidelines and be patient. The best…
How Does Google Determine Local Search Rankings?
You’ve worked hard to set up your business, but no matter how much effort you put into your online presence, you’re still not ranking in local search results. It can be frustrating when potential customers search for your services, yet your business remains hidden in the lower pages of Google. The truth is, getting your…
What Is Local SEO and How Is It Different From General SEO?
If you run a small business, you may have noticed that your website doesn’t appear in the local search results. This can be frustrating. Especially when your business relies on local customers. To add to your frustrations, your competitors do rank in the local results. Which means they’re likely taking business away from you. If…
Why Changing URLs Can Be Problematic for SEO
Changing the URL of a live webpage can be problematic for several reasons, mainly because of how it impacts your website’s visibility on search engines and user experience. Here’s a breakdown of why it’s generally advised to avoid changing URLs: 1. Loss of SEO value When a page has been live for a while, it…
How Web Design Impacts SEO: A Beginner’s Guide
When it comes to your website, good design isn’t just about looks. It’s also about how easily people can find you online. This is where Search Engine Optimisation (SEO) comes in. SEO is the practice of optimising your website to rank higher on search engines like Google. The better your SEO, the more visible your…
10 SEO Mistakes Small Businesses Make (And How to Avoid Them)
Search Engine Optimisation (SEO) is essential for small businesses to get noticed online. But it’s easy to make mistakes that can hurt your visibility. This guide covers the top 10 common SEO mistakes and how you can avoid them. Whether you’re new to SEO or looking to refine your strategy, these tips will help you…
What is Search Engine Optimisation (SEO)?
Search Engine Optimisation (aka SEO) is the art and science of making your website more visible in the search engine results pages (SERPs), ensuring that when someone searches for a product or service you offer, your site appears at the top of the page. Why is this visibility so important? Simply put, the higher your…
Technical SEO Explained Without the Jargon
Technical SEO focuses on the performance and indexability of a website. It covers many things such as site speed, mobile-friendliness and user experience. Perhaps the most important part of technical SEO is making sure all pages can be found by search engines and successfully indexed. If pages can’t be found and indexed, your website will…