Why WordPress?

Millions of businesses and people around the world use WordPress to power their websites, including many well-known brands and large corporations. Why is it so popular? Because it is very easy to use and people with no experience of building a website can easily add new content when they feel like.

This puts a lot of power in the hands of the small business owner.

We’ve been working with WordPress since 2006 and recommend it to anyone looking for a website or a blog (you can use it for either).

The reasons we like it so much include:

• It’s very easy to use
• The core software is free
• It’s search engine friendly
• WordPress sites look professional for very little cost
• There is a huge community developing the platform to make it more powerful
• Once installed, non-techies can use a browser to easily add articles, pictures and videos
• It empowers people and businesses

WordPress for beginners

WordPress in its simplest form is a content management system. As soon as it’s installed you can start adding content and developing a website or blog for your business. However, to make it more functional, powerful and beautiful, you need plugins and themes.

And this is where the extensive WordPress community comes into play.

WordPress plugins

WordPress is an open source program, which means coders and designers have full access to the code. As a result, coders write scripts (plugins) that bring more functionality to the WordPress platform. There’s a plugin for just about everything, from social sharing buttons to shopping carts.

Many WordPress plugins are free to use, and whilst this is useful, they can also cause problems through poor coding or lack of support. Alongside the free plugins is a growing number of premium plugins, which may cost a few pounds to buy, but with that comes added support and reliability.

WordPress themes

WordPress themes are skins that change the look and feel of a site. As with plugins, there are free themes and premium themes. A premium theme is much better for a business website as they are designed by professional web designers and written by professional coders.

WordPress plugins and themes

When the two are combined they really do give you a powerful platform for to build upon.

There are other content management systems out there, but none of them quite match WordPress.