There is a common misconception that the more links a website has the more chance it has of ranking highly in the search engines.
How many times have you come across link building services that offer 10,000,000 links for the price of a coffee?
Okay, probably not many, but I hope you get my point?
Buying hundreds of links for pennies is not really going to make much of a difference to the rankings of a website.
It’s not uncommon for a website with very few links to rank above another website with hundreds of links. This is because Google and other search engines take into account many factors when deciding where a page should rank for a certain keyword or phrase.
Not all links are created equal
Over the years there has been many ways to generate backlinks. In the early days of the internet reciprocal linking was the norm and, with a few well placed keywords, was enough to bring in traffic. After that came directories and social bookmarking. Both of which worked in their time, and still have a small role to play in the diverse link profile each website should try to achieve.
Today’s climate offers new challenges to link builders. Sidebar links, footer links, site-wide links are all considered fairly low in value, even though they can still be quite difficult to obtain.
Contextual links, in the midst of an article, from a trusted website or blog are currently the best types of link for a website to have. The theory is that these provide the most value, as long as they are placed on a website with a good reputation (in the eyes of the search engine).
Luckily, there are tons of websites hungry for new content, and many of them accept articles written by readers and guests. It can take some time to find these sites, write articles that fit their requirements and negotiate a publication date.
We take care of this for you
As part of our link building service we can write an article for you and publish it on a suitable website. This is currently our primary link building method. The average word count for this type of article 400, but we can write longer copy if required. Typically two or three inks to your website are included within the article.
Some of the link building methods we use include:
- Business directories
- Press releases
- Web 2.0 properties
- Blog commenting
- Video channels
- Forums
- Good quality general directories
- Social bookmarking
Each project requires a different strategy and this is reflected in the link building methods we choose to use.
