This was true in the early days of the internet, but now the Google program crawling the internet is better at tracking data and following links, the need to submit your website’s address to the big G (and other search engines) has diminished.
Google still provides an online submission form, but there is no need to use it as long as you can get a link to your site from somewhere on the internet (and sometimes you don’t even have to do that). Getting your site discovered through an inbound link is better than using the online submission form because the link tells Google that somebody likes your site enough to link to it (even if you, technically, create the link yourself).
And getting that first link is not as difficult as you might think.
Getting your first link!
Perhaps the easiest places to get a free link is from one (or all) of the popular free blogging platforms. Here are the three most popular at this time; WordPress.com, Blogger and Tumblr. All you have to do is create an account and publish a blog post. The downside to this tactic is that your new blog has no history, so it, and the link, won’t be considered “quality”, but all you want at this stage is for Google to discover and index your site.
If you decide to take this route, don’t just write one post and link only to your site. Write a few posts over a period of time and link to other web pages too. The reason? Your feeder blog on one of the three platforms might get removed for spamming (highly unlikely, but you never know).
If that sounds too much like hard work you can send a tweet through your Twitter account or visit a blog in your niche and comment on a recent post. Most blogs allow a link (attached to your name) with comments, but be nice and say something constructive.
Possibly the best way to get a link to your brand new website is to ask a friend who has one that is well-established to link to yours. Preferably the site should be in the same or similar niche. He/she may be able to add the link to an already published page, or you could write a guest post.
The Google tool indexing the internet is called Googlebot. This is a small program that constantly crawls the billions of online pages looking for and following links. As Googlebot crawls these pages it follows every link it finds. The first time Googlebot finds a page, it indexes and evaluates the content, and follows all the links from within the page, adding all the new content it subsequently finds to the index.
There is a link attribute called NoFollow that is sometimes attached to a link (usually paid or in some way sponsored). It tells Google to not pass any link juice onto the destination page.
This is what Google says about links that have the NoFollow attribute attached:
In general, we don’t follow them. This means that Google does not transfer PageRank or anchor text across these links. Essentially, using nofollow causes us to drop the target links from our overall graph of the web. However, the target pages may still appear in our index if other sites link to them without using nofollow, or if the URLs are submitted to Google in a Sitemap. Also, it’s important to note that other search engines may handle nofollow in slightly different ways.
What it means is that Google actually follows NoFollow links, but the links are taken out of the algorithm and have no influence over PageRank or the search results.
When you see a link on a web page, unless you have a specialist plugin or browser extension, you can’t tell a NoFollow link from a standard link, as the tag is inside the code. NoFollow is typically used for identifying paid links and content you don’t trust.
In the very early days of your site, when you are trying to get it into Google and other search engines, it doesn’t much matter what type of links you have, as long as you have some and they are not spammy.
I guess the point of this post is to say “don’t pay someone to submit your site to Google”! It’s a total waste of money and time.
Let Google discover your site, or, if you must, submit your site yourself; here’s a link to the form.